Plus-sized lingerie brand Elomi have joined forces with high street giants Debenhams in order for their ranges to be sold in selected stores as well as online. This decision was taken following customer research which revealed that the majority of plus-sized women do all their clothes/lingerie shopping online. On top of this, many believed that fashionable lingerie sets are not available in larger sizes. (Interestingly, just today I was having a conversation with a friend on Twitter about Elomi and said friend wasn't aware that they had such a wide range of sizes available!)
To celebrate this wonderful collaboration, Elomi recently held a fit event at the Debenhams Oxford Street store, as well as two live Elomi window display events at Debenhams Manchester (review by A Rose Like This who attended the event) and Debenhams Glasgow. Shoppers were wowed by the gorgeous Alex - Elomi's stunning full-figured model - lounging around in her fabulous smalls. How could any woman resist making a purchase after seeing them modelled on someone so beautiful?
In addition, Elomi organised fabulous instore competitions so that shoppers could win lingerie goodies - those lucky devils!
The fact that Elomi provides bras sized from 34 to 46 backs in C to K cups will surely prove a hit on the high street. And now women can actually go to Debenhams and try these gorgeous bras on to get the perfect fit before buying - great news! I love how Elomi's lingerie is specifically designed to support larger cup sizes, featuring wide straps with limited stretch to maximise comfort, as well as side support to give the perfect shape. I can testify to this myself, having reviewed the Elomi Caitlyn a few months ago here.
Some of the current Elomi ranges include:
The exotic 'Asia' in snow leopard
The feminine and delicate 'Victoria' in praline
The pretty 'Cassandra' in light pink
The practical and comfortable 'Caitlyn' in stunning teal
And, having been fortunate enough to see the Autumn/Winter 2012 range from Elomi for myself at the recent Eveden press launch, I know these ranges will fly off the racks too! Elomi also do swimwear and even a sports bra. Brilliant!
The news of this collaboration between Elomi and Debenhams is wonderful for us larger busted ladies - let's hope Elomi soon becomes available in every Debenhams store in the very near future.
Find your nearest Debenhams store here.